From great brewing comes great spirits

51 Eggs partnered with Copperworks Distillery to re-imagine its visual identity and packaging and to evolve the brand from a small craft distillery to an established PNW spirits producer. Copperworks was founded by craftsmen who brought a distinct perspective to distilling, shaped by their lifelong connection to Seattle’s craft brewing community. Our strategy was to emphasize the connection between brewing and distilling and amplify it through the brand’s visual language. The tagline “From Great Brewing Comes Great Spirits” sets the stage for their brand story, and the visual identity blends the aesthetics of traditional spirits branding with an industrial, working-class look and feel rooted in vintage beer packaging. 

We developed their packaging system from the ground up, including product naming, identity design, custom bottle design, label design, and on-bottle decorations. The flexible packaging system includes variations that accommodate evergreen products, small-batch releases, multiple spirit types, and partnership collaborations, all of which reinforce the core Copperworks shelf presence and brand narrative.