Our West is Whiskey
A brand book years in the making
To commemorate Westland’s 10-year anniversary, we published a book that presented the brand's origin story, its major milestones, and outlined its principles and initiatives. The book outlined and demonstrated the brand's underlying ideas, showing how Westland had pursued them and lived its brand story through its actions and products. The book presents the idea of American Single Malt Whiskey as a new frontier waiting to be explored, then outlines the systematic process of exploring that frontier, through process, partnerships, and production, and how the products serve as proof of concept of its work.
Showcasing more than a decade of work, of both Westland Distillery and 51 Eggs, through the course of over 230 pages, the book stands as the most comprehensive document of what Westland had accomplished to date, what it took to develop the brand, and how the product and company lived up to the ideals of the brand’s mission.
Roles:
Creative Direction
Art Direction
Design
Illustration
Production
More Work
The Rabbit Box
The Saint
Logos & Wordmarks
Westland Cask Exchange
The Outpost Range
Big Fish Games
Watchpost Whiskey
Undead Labs
Westland Whiskey
Copperworks Distilling Co.
Mr. Moxey's Mints
Seattle Kraken
Coro Artisan Meats
Garryana 10th Edition
Mark Funke Rare Books
Benson Amps
Seapine Brewing Company
Snowbridge Spirits
Rough & Tumble Pub
Modular
Reverse Retro
Peat Week
Hazlewood Bar
Coldfoot Whiskey
Steep Echo
Taphandles
Our West is Whiskey